Must-have features on every business website. Part 1

A website for your business is an excellent way to attract potential customers and increase your conversion rates.

5 min readFeb 25


However, more is needed to have a website that merely exists. To make the most of your website, you must ensure it has all the essential features to turn it into a customer-generating machine.

In this article, we’ll review the top features every business website should have. From responsive and accessible navigation to compelling calls to action and customer testimonials, these features can help you grow your business and increase conversion rates.

Photo by Carlos Muza on Unsplash

Responsive and Accessible Navigation

Navigation is the backbone of any website. It takes visitors around your website, and it’s one of the first things they should see when they land there. If your website has proper navigation, your visitors might be able to find their way around.

Your navigation needs to be prominent and easily accessible on every website page. It’s essential to include a link on your logo that takes visitors back to your homepage, a back-to-the-top button for scrolling-intensive pages, and a bottom navigation menu in the footer section that contains links to key pages or sections on your website.

It’s also crucial to ensure your navigation is responsive and easily accessible across every device, especially mobile devices. Your goal is to provide the best user experience for your website visitors, who are also potential customers. User experience will send visitors away from your website before you even get the chance to show them what you’re about.

Compelling Calls to Action

A call to action (CTA) is a prompt you give visitors to make them take a specific action on your website. It could be signing up for your newsletter, following…




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