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How TikTok become so Popular
It’s more than just simplicity and inclusion
Launched in 2016 as Musical.ly, the Chinese short-form video streaming app has taken the world by storm. TikTok undoubtedly has become one of the most popular social networking apps in the world.
As per the recent survey by Datareportal, TikTok has over 800 million active users worldwide and is one of the most downloaded apps in 2020 on both Android and iOS. In just three years, this ByteDance-owned company has rapidly caught up with its social media rivals Facebook, Instagram, and Vine by adopting interesting features and evolving fast. Today, TikTok is a reliable platform for social media fanatics who love to engage with entertaining content primarily on their smartphones.
So what are the reasons for increasing the popularity of TikTok? Keep reading while we share some of the top reasons behind this super entertaining app’s rise in popularity. Before moving ahead, we would like to share how the TikTok algorithm works to better work with it and improve your odds of success.
How the TikTok algorithm Works
According to TikTok, how likely your videos will be shown and how likely other users will be interacting with your content based on combinations of factors that include:
