How TikTok become so Popular
Launched in 2016 as Musical.ly, the Chinese short-form video streaming app has taken the world by storm. TikTok undoubtedly has become one of the most popular social networking apps in the world.
As per the recent survey by Datareportal, TikTok has over 800 million active users worldwide and is one of the most downloaded apps in 2020 on both Android and iOS. In just three years, this ByteDance-owned company has rapidly caught up with its social media rivals Facebook, Instagram, and Vine by adopting interesting features and evolving fast. Today, TikTok is a reliable platform for social media fanatics who love to engage with entertaining content primarily on their smartphones.
So what are the reasons for increasing the popularity of TikTok? Keep reading while we share some of the top reasons behind this super entertaining app’s rise in popularity. Before moving ahead, we would like to share how the TikTok algorithm works to better work with it and improve your odds of success.
How the TikTok algorithm Works
According to TikTok, how likely your videos will be shown and how likely other users will be interacting with your content based on combinations of factors that include:
User Interaction: If users interact with a particular account, they’ll be more likely to see that accounts’ future videos. It’s the same with the content users tend to like, share, and comment most often.
Video Information: If a user engages with a specific hashtag, sound, or interest, he is likely to see content from that hashtag, sound, and part.
Account and Device Setting: Device type, language preference, and location also play an essential role in deciding what kind of videos you will see in your feed. Though TikTok lets users explore videos from people globally but shows users content created by people in their nearby locations.
Why is TikTok so popular?
1. It Unites Everyone’s Love for music.
An essential component behind TikTok’s Popularity is the adoration of music by all age groups. From kids of age 10 to grannies of age 60, we all love and crave music at all times. This app offers a fun bend to the music that fits new trending content with a constant flow of new music.
I bet you must have discovered many new tunes by watching the TikTok memes. There is always something trending, a new joke, challenge, or dance moves. Who do you think gave us the cool Floss dance move. With TikTok, you don’t need to hunt the trend because it’s right there for you.
2. Inspired by the already hit business model of Vine
TikTok has been popular because Vine was popular. We are sure that you’ve come across at least one of the Vine compilations on YouTube, which are hard to miss. Vine was a success but still got shut down by Twitter. The audience was craving another hit Micro video entertainment platform. That’s why TikTok and Musical.ly were made, which later merged. The model was already proven a success.
What further set the growth in the motion of TikTok was the need for teenagers to get off Facebook, as more and more parents were joining Facebook to keep an eye on their kids. Teenagers needed an online space where they can express themselves. TikTok is fun and different from Vine, although the concept is not entirely new.
The idea of producing short videos or clips in an application first emerged with Vine in 2012. Vine had around 200 million monthly users worldwide, aged 18–24. After Twitter discontinued Vine in 2016, it left a gap in the market — cue TikTok, launched internationally in January 2018
3. Micro-Video Entertainment- Keeping it Short & Sweet
Short video entertainment is one of the most appealing features of TikTok. In this fast-paced world where every single second is necessary, people don’t prefer to watch lengthy and tedious videos.
Moreover, great video content is one that has the power to engage and entertain people in the shortest possible time, which is what TikTok does. It allows users to create and upload creative and compelling short 15 seconds to 1-minute clips.
Since you can start and stop recording for multiple shots, add super filters and beauty features, and automatically sync videos with music, many people and brands create exciting content that showcases their talents and products.
4. Freedom of Artistic Creativity — Giving you the Star Power
Whether you’re a creative artist or a normal human being who loves to create videos, TikTok gives you the unfettered freedom that will help you get your creative juices flowing.
Want to show off your dancing skills? Have something super fun to share with people? Or want to lip-sync to music? You know what to do — pick your phone, record a video, upload it on TikTok, and let the world see your talent.
TikTok is a platform that supports creativity and a place where people can feel free to flaunt what they got, despite how silly they think it is. There’s will undoubtedly be a group of people waiting for their content.
5. Find People with Common Interest — #GlobalBelonging
No other social media platform is as entertaining and friendly as TikTok. You laugh, you cry, you make friends, you share content, and you become part of a non-judgemental community. There is no one to judge you for the videos you create on TikTok, which is another excellent reason for TikTok’s popularity, especially in the young generation. You will find people making the same type of videos as you, and moving within the same circle as you, so you’re all like a big family.
6. TikTok presents you the Challenges — Do you Dare?
The app lives upon the idea of trending hashtags and challenges. The users start by shooting one short video introducing the particular challenge. They dare their followers or friends to do the same, building a chain of video content.
The idea is — people make their version of the trending challenge often added with an optional twist. Dares, aka TikTok challenges, often come and go very quickly. Still, it’s the ones that are picked by the celebrities or the influencers which carry most of the potential of the continuously evolving video content.
7. TikTok made remixing the new future.
The rise of TikTok is equivalent to the increase of creators. This app is dedicated to creators. TikTok leads the way into a new era where music enthusiasts participate in the creation of hit songs directly. TikTok has made music consumption social again, in a style that everyone can relate to. Every user has the option to add their taste to the existing music to better express themselves. TikTok made remixing a new future. It made music both — the muse and the vessel for memes.
The reasons listed above are a few of many. TikTok today gives the digital industry a platform to inspire and express. The creative approach of branding, marketing, and advertising is itself a new invention of the decade. When the printing machines came, it revolutionized the world with the newspaper. Just like that, Bytedance’s Tiktok is revolutionizing the digital branding with byte-sized entertained videos?
Although few countries consider banning TikTok (Story for another day), we believe it is to stay. After all, is there anything revolutionary that doesn’t face controversies? Share your thoughts about it in the comments down below.